Chinese Language Soars in Popularity in the United States
A surge in interest in learning Mandarin Chinese has been observed in the United States, with data indicating a remarkable increase in enrollment on the language learning platform Duolingo.
According to the platform, the number of Americans starting to learn Mandarin Chinese has skyrocketed by 216% in recent months. This surge is attributed to the growing popularity of Chinese social media platforms, particularly TikTok, which has created a vibrant community where Americans are eager to engage with Chinese content.
To cater to this newfound interest, Duolingo has released a short video tutorial teaching Americans basic Chinese phrases. The video has garnered over 830,000 likes, demonstrating the widespread appeal and demand for Chinese language acquisition.
The surge in Chinese language learning has had a significant impact on Duolingo's presence in the United States. The platform has seen a dramatic rise in its ranking on the Apple App Store, moving from outside the top 40 to within the top 20 in just a week.